Don’t be the best kept Secret in Town: The Do’s and Don’ts of Workshops and Group Classes

Workshops are one of the best ways to build a brand in your community and gain patients. Not all workshops are created equal and sadly many clinicians go about putting on workshops all wrong. We’ve run hundreds of workshops and learned a lot of lessons the hard way early on. In this training, we will go over why workshops are so effective, how to run them correctly and what systems you need to establish to double the number of clients you gain from running a workshop.

Objectives:
– Discuss why workshops are such a great form of marketing.
– Review why you should teach at a workshop.
– Review why you shouldn’t teach at a workshop.
– Recognize how to get business owners in your area to partner with you on setting up a workshop.
– Illustrate how to get leads / clients from workshops.
– Recognize follow up strategies to double new patients from workshops.

Webinar Recording

Course Instructor

Danny Matta, DPT

Danny is a former Army Physical Therapist turned entrepreneur. He owns a cash practice in Atlanta called Athletes' Potential and is the Founder of Physical Therapy Biz, which is a consulting group that helps clinicians start/run practices that are not dependent on insurance. He's directly helped over 500 clinicians start and grow cash or hybrid clinics around the world. His passion is helping amazing clinicians upgrade their business skills so they can impact more people and create a life very few people in our profession get a chance to live.